Media & Press Relations

Strategic Pacific Messaging That Travels Well

In Samoa, words carry weight. In American Samoa, tone defines trust. Across Polynesia, message missteps can quickly become diplomatic liabilities. At MerMada Pacific, we understand that media engagement across island nations is not just about visibility — it’s about viability.

Our team advises embassies, international development organizations, and global companies on media positioning that reflects deep respect for local culture, national sovereignty, and traditional leadership structures. Whether managing sensitive narratives in Apia, coordinating press with U.S.-affiliated broadcasters in Pago Pago, or shaping messaging for pan-Polynesian or Pacific forums, we craft communications strategically aligned and locally fluent.

We don’t just place stories. We build and protect reputations. In places where everyone knows everyone, and everyone knows someone in government, getting the media right is getting the relationship right. There is a difference.

Our Services

  • Media strategy development and implementation
  • Press release writing and distribution
  • Media training and spokesperson preparation
  • Crisis communications management
  • Media monitoring and analysis

Why Choose Us

  • Deep understanding of Pacific media landscape
  • Established relationships with regional media
  • Bilingual expertise in English and Samoan
  • Proven track record of successful campaigns
  • Strategic approach to media engagement