MerMada Pacific provides unparalleled media relations, legal strategy, and government affairs expertise for international entities operating in Samoa, American Samoa, and the broader Pacific region. Our deep-rooted regional expertise ensures that your initiatives are culturally resonant, legally sound, and strategically positioned for success.
MerMada Pacific was founded to meet a growing need for trusted, regionally grounded guidance at the intersection of law, media, and government across the Samoan islands, Tonga, the Cook Islands, and the broader Pacific. With deep roots in Samoa and a clear understanding of its neighboring jurisdictions, we help international clients operate effectively and respectfully throughout this uniquely interconnected region.
From Apia to Pago, Nuku’alofa to Suva and more, we understand that success depends on the details: cultural nuance, traditional protocols, and quiet diplomacy. Our mission is to align global objectives with Pacific realities — ensuring our clients’ commercial goals, diplomatic missions, and development agendas are achieved in contextually appropriate and locally supported ways.
20+
Years Media Experience
2
Legal Jurisdictions
3
Languages
100+
Successful Campaigns
Comprehensive solutions for foreign governments, embassies, consulates, and multinational corporations operating in Samoa, American Samoa, and the Pacific.
Craft narratives that resonate. We develop culturally sensitive communication strategies that align with local customs, culture, and media channels, ensuring your message is both heard and respected
Navigate complex legal landscapes with expert guidance on local regulations, compliance requirements, and risk mitigation strategies.
Facilitate productive relationships with government officials and agencies through cultural understanding and established networks.
Respond with cultural intelligence. Our crisis strategies are informed by a deep understanding of Pacific societal dynamics, ensuring effective and respectful resolutions.
Craft effective policies that align with local regulations while advancing your organizational objectives in the Pacific region.
Bridge cultural and linguistic gaps to ensure your message resonates effectively across diverse Pacific audiences and stakeholders.
Our exclusive clientele includes organizations requiring premium representation in Samoa, American Samoa, and the Pacific region.
We assist embassies and consular missions in navigating the diplomatic, cultural, and legal intricacies of Samoa and American Samoa. From protocol alignment to sensitive outreach, we support dignitaries in building enduring partnerships through context-aware communication, local engagement, and political insight.
We work with NGOs, multilateral institutions, and development partners to ensure policy, program delivery, and stakeholder alignment reflect the lived realities of Pacific communities, starting in Samoa. From health initiatives to climate governance, MerMada Pacific ensures your interventions are co-created with credibility, not parachuted in from afar.
We represent and advise foreign government ministries and specialized agencies as they seek collaboration with Samoan and other Pacific counterparts. MerMada Pacific supports bilateral initiatives, technical exchanges, and diplomatic presence efforts with a keen awareness of local political rhythms and traditional governance structures.
For global companies expanding into the Pacific, we provide a fusion of legal compliance, media strategy, and government relations grounded in Samoan priorities. Whether you’re managing infrastructure, energy, logistics, or digital ventures, we help you avoid costly missteps by ensuring you enter not just legally, but legitimately — earning local social credit and additional opportunities.
Emmanuel Tosimae'a Tupua brings a unique combination of international media experience, legal expertise, and deep cultural understanding to MerMada Pacific.
With experience at Al Jazeera, BBC, and China Central Television, combined with legal qualifications from the University of Tasmania and roles as Legal Counsel for both Samoa Airways and the Office of the Governor of American Samoa, Emmanuel offers unparalleled insight into the intersection of media, law, and government relations in the Pacific.
Fluent in Samoan, English, and Mandarin Chinese, Emmanuel bridges cultural and linguistic divides to deliver exceptional results for our distinguished clientele.
Our Approach
Combining international expertise with deep local knowledge to deliver strategic solutions that work in the Pacific context.
Contact us to discuss how MerMada Pacific can help your organization navigate the complex media and legal landscape of Samoa, American Samoa, and the Pacific region.
Vailima
Private Bag
Apia, Samoa
+685 758 3217
tositupua@gmail.com